Service 03 — Content
Volume is easy now. Not reading like volume is the job.
AI does the first draft and the formatting. A human does the angle, the sourcing, and the cuts. The difference between those two sentences is the entire product — and the reason scaled content gets sites deindexed when the second half is skipped.
What you get.
- Briefs built from the topical map: the query, the intent, the format Google is rewarding, and what the top results all missed
- A drafting pipeline tuned to your niche — multi-model, with an editorial pass that no article skips
- Refresh cycles: pages that never earn an impression get fixed or removed. A thin page is not neutral; it costs the whole site
- Schema where it earns something, not everywhere it’s possible
The ceiling, tested.
The heaviest programme I’ve run held 112 articles a week across four languages — English, French, Spanish, Portuguese — with editorial review in each. Systems scale. Standards are what you have to build in.
The warning, from experience.
I’ve also rebuilt a site that was deindexed for scaled content done wrong — the recovery meant removing more than we added. That project is documented. I run content systems the way that experience taught me to.
Start here
Tell me the niche and the target volume.
I’ll tell you what the pipeline would look like — and where the ceiling is.
Start a project