One pair of hands, on purpose.

The pitch on this site — strategy, build, content and links in one workflow — isn’t a positioning exercise. It’s how the work went wrong often enough that I stopped splitting it. A strategy deck the developer never reads. A theme the writers fight. Links pointed at pages that shouldn’t exist. Every one of those failures happens in a handoff, so I removed the handoffs.

The record.

How I work.

Remote, async-friendly, and in writing — decisions get documented, not remembered. I read the SERP before I open a tool, I build custom before I stack plugins, and I say no to link schemes even when the client asks twice. The long way is the moat.