Service 02 — Build
WordPress that loads before it is judged.
Custom themes and plugins instead of a page builder and fourteen add-ons. Fewer moving parts is the whole performance strategy — Core Web Vitals stop being an optimisation project when the theme has nothing to optimise away.
What you get.
- A custom theme built from the topical map: URLs, taxonomy, templates and internal-link rules decided by the strategy, not the theme demo
- Custom plugins where the site needs behaviour, not another subscription: content installers, data templates, tools, admin workflows
- Migrations that keep the equity — redirects mapped page-by-page, not pattern-matched and prayed over
- One-click installers for everything I hand over. If your team can’t deploy it without me, I built it wrong
The standard.
A device database rebuilt from the schema up — custom plugins hold the data, templates render it, zero page builders involved. An interactive statistics tool running in seven locales on one codebase. And this site itself: system fonts, no builder, nothing to optimise away.
Also: I ship public tools.
The Instant Website Age Checker on the Chrome Web Store is mine — same standards, free to install, and you can judge the build quality yourself.
Start here
Send the current site and what it’s failing to do.
I’ll tell you whether it needs a rebuild or a repair — they’re rarely the same price.
Start a project